Nal Strategy


To be food & feed company of choice for markets, manufacturers, & farms in Saudi, GCC, Middle East, North Africa, & Turkey, providing quality food & feed products and services.


Contribute in the food & feed industry and markets with premium quality & value products and services.


  1. People first
  2. Customer care & happiness
  3. Integrity & respect
  4. Passion of achievement
  5. Commitment
  6. Innovation
  7. Social responsibility

Feed business unit key goals in 2021-2025 include:

  • Be one of the top 5 influencers in feed milling in Saudi Arabia & GCC
  • Commit to the total quality management and comply with the recognized food & feed quality and safety standards
  • Be on top of the recent and advanced trends, technologies and development in food, feed & industry
  • Create very valued, nutritional products, meeting the demand and fitting all purposes of the customers, with premium qulaity raw materials and integrated processes
  • Deliver happiness to the stakeholders